Furthermore, the search engine would be powered with over one trillion posts indexed by Facebook to gain access to websites. This is data which Google does not have, which clearly makes Facebook a direct competitor.
The intended result will be that users will continue to stay on Facebook and not head to another website like Google. This is important because the two websites are becoming more competitive on the lucrative mobile advertising sector. Facebook’s revenue from mobile advertising made up 73 percent of its total advertising over 2015 Q1, and advertising revenue makes up nearly all of Facebook’s revenue.
Facebook’s work on finding links are not the only way in which the company intends to become a repository and not a middleman of information. On May 12, Facebook announced that it was cooperating with nine news organizations including The New York Times, BBC News, and Buzzfeed to produce Instant Articles.
Instant Articles will be posted directly to Facebook instead of the organizations’ websites. This will also encourage users to stay on Facebook instead of heading to those websites directly.
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